Lumen Pilates

Lumen Pilates is a boutique reformer pilates studio in Armadale, Melbourne, offering small-group reformer, mat, and private sessions.

Create a premium digital presence that matches the calm of the studio and centralises bookings in one professional channel.

Enquiries came through Instagram DMs at all hours, and there was no clear way for new clients to view the timetable, pricing, or secure a class.

An editorial, light-filled site that elevates the brand to boutique studio standards, with a clean booking flow that filters serious enquiries.

We built an image-led, magazine-inspired site with a curated gallery, transparent class pricing, an availability-aware booking form, and tasteful motion that feels editorial — not templated.

• —Class enquiries shifted off DMs into a structured form
• —Higher class fill rate from transparent timetable visibility
• —Brand now positions the studio alongside top-tier reformer spaces
• —Mobile-first design — 80%+ of traffic converts on phone

Quarterly content refreshes, seasonal campaign pages, and on-call updates for new class packages or pricing.